ETSA 2015 Conference Programme

Thursday 8 October 2015
09:00Welcoming
09:20Introduction
(Dept. of Computer Science and Informatics, University of the Free State)
An overview of the principles and applications of eye tracking
10:10Workshop 1: Eye-tracking Research
(Keynote Speaker: Prof Kenneth Holmqvist, Lund University, Sweden)
An overview of interests and applications
11:00Workshop 2: Noldus
(Noldus Information Technology, The Netherlands)
Innovative solutions for behavioral research
11:40Workshop 3: Marketing
(Prompt Research Insights, South Africa)
Using eye tracking for marketing research
12:20Workshop 4: Usability
(Technology Enhanced Learning in Education, Innovation and Training in South (TELIT-SA) &
UPSET Research Focus Area, North-West University)

Using eye tracking to assess the usability of games
12:50Lunch
13:10Introduction
(Dept. of Computer Science and Informatics, University of the Free State)
An overview of the principles and applications of eye tracking
14:00Workshop 5: Eye-tracking Research
(Keynote speaker: Prof Kenneth Holmqvist, Lund University, Sweden)
An overview of interests and applications
14:50Workshop 6: Educational Design
(Academic Development and Support (ADS), North-West University)
Using eye tracking to determine cognitive load
15:30Workshop 7: Eye Tracking and EEG
(Research Focus Area: Understanding and Processing
Language in Complex Settings (UPSET), North-West University)

Using eye tracking to determine cognitive load
Friday 9 October 2015
08:30Evaluating mathematical divisibility rules using eye-tracking
(Pieter Potgieter, University of the Free State)
09:00Students’ Learning Experiences of a Serious Food Service Management Game: Eyetracking and EEG
(Seugnet Blignaut, Gordon Matthew and Christa Botha-Ravyse, North-West University, VTC)
09:30Translating metaphor in two directions—A process-oriented study
(Yifang Wang, Durham University)
10:00Using eye tracking to reveal and guide reading strategies to the first year CSI students at University of the Free State
(L.T. Thite and P.J. Blignaut, University of the Free State)
10:30Tea
11:00TBA
(Kenneth Holmqvist)
11:30South African students and subtitle reading: What have we learnt from eye tracking?
(Esté Hefer-Jordaan, North-West University, VTC)
12:00Using Eye-Tracking to Assess the Effect of Cartographer Expertise and Map Design on the Speed, Approach and Correctness of Map Interpretation
(Daniël Hoffman, University of the Free State)
12:30Using Eye Tracking to Enhance Clinical Observations and Interpretation in Occupational Therapy
(Jaun Geyer and Pieter Blignaut, University of the Free State)
13:00Lunch
13:30Eye-tracking in on-line reading skills development
(Minda Marshall, LectorSA)
14:00How can eye-tracking devices assist with identifying reading problems in first year students at a rural campus
(Lea Koenig, University of the Free State)
14:30Visualisation tool for gauging reactions to advertisements by using eye trackers and the Emotiv Epoc
(Gerrit Maass, Tanya Beelders and Robert Alfonsi, University of the Free State)
15:00TBA
(Jean-Pierre Du Plessis, University of the Free State)